Apex Publishes PCRS Placebo Mitigation Data

Apex Publishes PCRS Placebo Mitigation Data

Apex Innovative Sciences has taken a leadership role in the industry with respect to researching strategies for managing the placebo and nocebo effects. A significant contribution toward this purpose is the development of the copyrighted Placebo-Control Reminder Script (PCRS) and its associated Daily No Expectation Reminder Magnet and Banner. The PCRS educates and reminds study participants about key placebo response factors, while the magnet and banner systemically substantiates this learning throughout study participation.

Dr. Elan Cohen, Principal Investigator and Lead Psychometric Rater at Hassman Research Institute, is leading the team in continuously investigating this crucial topic area. His empirical work on the PCRS has validated this tool as a significant contributor toward decreasing the placebo and nocebo effects. In addition to presentation at numerous scientific meetings, his work, Placebo Response Mitigation With a Participant-Focused Educational Procedure: A Randomized, Single-Blind, All Placebo Study in Major Depressive and Psychotic Disorders has been published in Neuropsychopharmacology, the prestigious journal of the ACNP.

For more about the PCRS, including industry conference posters, visit http://www.hritrials.com/hri-science-division-2/